I will be discussing about web strategies you can employ right away to carve a niche for yourself on the internet. This principle can also be used to promote anything, including you company.

Currently the internet has more than 1.5 billion people who surfs it daily (source), so many people and company are using the internet to improve their brand and create awareness about themselves. In a crowded web, it’s important that you take cognizance steps to let yourself be known to the world.

Currently the most used website for search online is Google; more than 135 million people from the US alone use it daily (source). And vast a lot of people use it around the world. Google has been a de facto on the web. Whatever it sees is what people believe. So how do you control these results?

How does it work?

Ordinarily Google scans web pages submitted to it, and then follows every other links on the website. This links could be within the website or link to another site. It ranks the web pages in order of their importance, that is; the more links about a subject generated in the process of linking the higher the rank.

Web pages are standardized. Want to ways to make this site Google-friendly, this are more technical, if you are a web designer/developer go read this article (How search engine works). Since this article is primarily for people who are not technical people but are willing to make their online presence be known. More so, the tools I will discuss here has been optimized with these features.

How to get start

The way people communicate online has changed, and tools evolved over time. Now you can post article on a web page and have it displayed immediately, but in the early ‘90s it was such a big task to accomplish. Some of these are the phenomenal around; basically social networking/media technologies. All these are generally called New Media! It has transformed the way we make new friend, find new friends, get jobs, build career and share information rapidly.

Below are the recommended tools you can use to increase your online presence.

• · Personal Website: First on my list is your personal website (i.e yourname.com). On this website, you should describe yourself, what you do and whatever you want people to know about you. It is a very strategic way to promote yourself and services. By having a personal/business site, you sure have shown that you are serious about your person and business. It is like your name. If I meet you for the first time and ask you to tell me about yourself; you tell me your name before saying where you are from and what you do. So, having your personal website is like giving yourself a name. In this case on world registry book, the Internet! When people Google you, the first on the result list is your personal website, provided you registered it in your name.
• · LinkedIn.com: Do you want to build a business or career, want to promote yourself, want to connect with real and serious? Join this website. It has over 30 million users to its credit, that means your network can grow endlessly. Also, the search result for Linkedin on Google appears faster than other social networking site. It allows you to add, what I will call your resume in a structure manner. The way you structure this content will now depends on how much network you can build.
• · Facebook.com: currently the most active social networking websites, it is in the top 5 most traffic website in the world and has over 140 million active users on its network. It has ready tones of people for you to connect with. You can also join professional groups on this site too.
  Make as many friends as possible, you don’t know when their link will be important to you.
• · Myspace.com: though ranked after facebook. It’s also a good place for you to show what you have to the world. This is specifically good for celebs entertainer (my own opinion)
• · Digg.com: Want to share some links or dig up other links? Digg is a perfect place for you to do that. When people view your post and they find it useful, they will vote you up pretty faster.
• · Delicious: Sometimes when you are surfing the web, you go to many site, you may want to keep those links for later times or share with your friends.

Summary

To better show up in this web-party, follow the steps outline above and you will see yourself taking charge of what people know, or search for about you on the internet. The steps outlined above will let your result show up on the first page of Google search result. The earlier, the better.

I will share with you in my next article on how to sync these for effective management.

Am sure you have also learnt or have read about how to be known online and building personal brand, do share with us in the comment below.